Gathers information on the company's location, including country, state/province, city, ecosystem development in the area, and success rate for startups.
Categorizes the company into a business segment, such as technology, healthcare, finance, etc.
Collects information on the company's product or service and how it solves a problem for its customers.
Determines the total funding that the company has received to date. It determines the years ahead of smooth operation without the need of extra cash influx.
Determines the company's ethical stance and social responsibility and how it relates with the current and future factors shaping the human behavior and ultimately the markets.
Collects the company's mission statement.
Gathers the financial data for the company's last few years of operation, including revenue, expenses, profit/loss, and any other relevant financial metrics.
Evaluates how well the company's product or service is received by society and how aesthetically pleasing it is.
Determines if the company has a just cause, which is a higher purpose beyond just making money.
Gathers information on the company's vision for the future and how this relates to the current and future trends that shape the market.
Collects information on the current state and future projections of the market the company operates in.
Evaluates the company's ability to adapt and create change agents
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